This story also appeared in Seacoast Online

The Boston Post Cane was without a doubt the best advertising strategy or gimmick in a major newspaper’s history. Due to the times, the Boston Post in 1909 needed some kind of boost to increase their sales. They came up with the idea of creating the Boston Post Cane.The cane was to be given to the oldest citizen in various towns, with the blessing of the Boston Post. The oldest citizen at that time was a man, women were never considered as a recipient of the cane. The cane was […]

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