(EPPING, N.H.) Michaels, North America’s largest arts and crafts specialty retailer, announces a new store is scheduled to open on February, 24 at the Brickyard Square shopping center located at 11 Brickyard Square in Eppingfeaturing a new store design that focuses on providing creative inspiration, fresh new products and an enhanced shopping experience.


A ribbon-cutting ceremony will be held at 9:45 a.m., and doors open at 10 a.m. The first 100 customers in line will receive more than $1,000 in free gift cards and Michaels will give away prizes, valued up to $250, hourly throughout the day. In addition, customers can win items for the whole family from the prize wheel, which includes jewelry, art supplies, stickers, colorful Duck® tape and more.  The celebration continues through the week with gift basket giveaways each evening, and kids can explore their creativity with $2 kids craft classes on Saturday.

“We are thrilled to be joining the Epping community and we hope everyone will come out to help us celebrate during our grand opening week,” said Store Manager Ken Thibedea. “Our new store features thousands of products that will inspire every crafter at any level from beginner to expert, plus classes for our customers to learn new skills in painting, cake decorating, knitting, scrapbooking and more.”

The store features an open design with wider aisles, warm colors and brighter lighting. Key departments are expanded and re-organized for easy shopping:

  • Home Décor & Floral offers everything the DIY decorator needs to make a house a home, with wall art, tabletop décor, dried and silk floral, vases, candles, decorative storage boxes and seasonal items. Expert floral designers create one-of-a-kind arrangements to order to suit any décor or budget.
  • The scrapbooking and paper crafts department features more than 3,000 styles of stickers and embellishments organized by themes like birthday, holiday, sports and travel. New varieties of loose paper, card stock, “bling” and a vast assortment of punches, stamps and ink pads, edging, electronic and manual die cutting, cropping tools, organizers, storage, adhesives and other necessities create a comprehensive selection for creating cards, home décor, personalized art and scrapbook pages.
  • The jewelry department has more than 6,000 different styles of pre-strung and packaged beads including 1,900 bead strands, Swarovski crystals, specialty findings, pendants, charms and tools for everyone from beginner to expert beader. Michaels offers customers a chance to learn new techniques through its jewelry making classes.
  • The kids and tweens department provides parents with a total solution to inspire their children’s imagination through in-store crafting events and an expanded selection of art supplies such as crayons, markers, paint, craft sticks, pompoms, chenille stems, feathers, glitter and much more. Creativity is a breeze with apparel items such as Tulip Fashion paint, T-shirts and Duck® tape, plus a large selection of Crayola® products, activity kits and Creatology® foam.
  • The art supplies area includes an expanded canvas selection and fine art papers with more shapes and larger sizes, more than 230 brushes and a broad selection of acrylic, oil and watercolor paints. Brushes and other products are arranged by skill level from student to professional to help any artist buy with confidence.
  • Custom framing comes out from behind the counter with an open-style work area that encourages a hands-on design experience. Customers work with Michaels’ expert framers to lay out their artwork with mats and mouldings, which are color coded by price range to help customers select the right design for their budgets.


The new store will be approximately 17,376 square feet and employ more than 60 people.


About Michaels

Irving, Texas-based Michaels Stores, Inc. is North America’s largest specialty retailer of arts, crafts, framing, floral, wall décor and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,090 Michaels stores in 49 states and Canada, and 128 Aaron Brothers stores, and produces 11 exclusive private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, Art Minds®, Artist’s Loft®, Craft Smart® and Loops & Threads® and Imagin8. For more information visitwww.Michaels.com

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